Creative Samples Library

Great Outdoor Provision Company - Loyalty Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Grow a Shopper Loyalty Club: Brick & Mortar Retailer's Email & POP Test Results

  1. Point of Purchase display
  2. Web site MULEteam offer
    - web sign up form
    - welcome email with offer
  3. MULEteam emails
    - initial recruitment message to old list
    - confirmation email to new members
    - fly fishing segment email
  4. Segmented Scout Sale Campaign
    - general creative
    - 20% off coupon version for most competitive region