Creative Samples Library

Germanwing's October Revolution Campaign

Note: This sample is from the MarketingSherpa article:
Case Study: How to Build Viral Buzz With ‘Revolutionary’ Web 2.0 Community

  1. October Revolution email
  2. Microsite
    - Landing page
    - Add character features
  3. Group elements
    - Create a group
    - Email with character
    - Group landing page
    - Discussion forum