Creative Samples Library ExactTarget Passport Email Test Note: This sample is from the MarketingSherpa article: 16 Tests (and Results) to Improve Email Response Rates Each newsletter was tested with two subject lines: - ExactTarget: Please Confirm Your Email Subscription - Don't Miss Out On Your ExactTarget Newsletter Personalized introduction with Passport image - one button - two buttons Generic headline with Passport image - one button - two buttons Generic headline, no Passport image - one button - two buttons Personalized introduction, no Passport image - one button - two buttons Winner: generic headline, no Passport image, two buttons and subject line: ExactTarget: Please Confirm Your Email Subscription Loser: personalized introduction with Passport image, two buttons and subject line: Don't Miss Out On Your ExactTarget Newsletter