Creative Samples Library

Ellie Mae's Encompass Drip Campaign Samples

Note: This sample is from the MarketingSherpa article:
Case Study: Guerilla Software Marketing -- Clever Tactics to Turn More Trials Into Customers

  1. Installation process email
  2. Trial training
    - formal university offer
    - personal sales rep invite
  3. Conversion to sales
    - initial order info
    - final notice
  4. Trial invite to competitor's customers