MarketingSherpa.com Creative Samples Library

DuPont’s Science Stories Videos

Note: This sample is from the MarketingSherpa article:
Case Study: How Blog Advertising Helped Video Series Go Viral

  1. Microsite
    - Homepage
    - Protecting the Protectors: Firefighters
  2. Video advertisements
    - Digg
    - Left Lane News
  3. Blog mention of videos
  4. Media coverage of videos