Creative Samples Library

Columbia Sportswear Company’s Targeted Shops & Newsletters

Note: This sample is from the MarketingSherpa article:
Case Study: How to Create the Best Leads for Your Eretail Partners - Newsletter & Targeting Tips

  1. Homepage with newsletter signups
  2. Newsletter
    - Invitation email
    - Generic
    - Customized content
  3. Specialty stores
    - Hunting gear
    - Performance fishing gear
    - Trail/Travel
    - Product information page