Creative Samples Library

Cold Stone Creamery's Birthday Club

Note: This sample is from the MarketingSherpa article:
Case Study: How to Grow an Email List From Nothing to 2 Million Loyal Fans in 2 Years
(Hint: Give Them Something They Enjoy)

  1. Join the Birthday Club
  2. Landing page
  3. Registration page
  4. Email - Happy Birthday from Cold Stone Creamery!
  5. In-store promo piece