Creative Samples Library

Creative Samples from IBM Cognos’ Lead Nurturing Program

Note: This sample is from the MarketingSherpa article:
Lead Gen Overhaul: 4 Strategies to Boost Response Rates, Reduce Cost–per–Lead

  1. Sample first response email, sent four hours after registration
  2. Sample second response email, sent 24 hours after registration
  3. Sample third response email, sent 10 days after registration
  4. Lead Nurturing Program Flow Chart