MarketingSherpa.com Creative Samples Library

Cirque du Soleil Email Club Program:

Note: This sample is from the MarketingSherpa article:
Case Study: How Cirque du Soleil Uses Email to Sell Out Shows at Local Cities

  1. Opt-in progression
    - initial form on home page
    - page two
    - choose your city pop
    - finalize with whitelisting info page
    - thank you & watch for confirm email page
    - double opt-in request email
  2. Show tour samples
    - coming soon to New York City
    - an event in Australia: the Logies
    - farewell to London + Holiday wishes email included in a personalized email (link to ecards works)
  3. Recruitment email for Americans who bought tickets through Admission
  4. Zumanity newsletter sample email