MarketingSherpa.com Creative Samples Library

Samples from Marketing to China Special Report Part II:

Note: This sample is from the MarketingSherpa article:
How To: Special Report Part II: Internet Marketing in China -- 100 Million Chinese Online & Counting

  1. Chinese-language email campaigns
    - Peninsula Palace
    - Lufthansa
          - email campaign
          - landing page
    - Shanghai V
    - Air France
  2. Vidal Sassoon Integrated Campaign
    - Microsite
    - MSN Messenger ads
    - MSN Messenger emoticons
    - Online ad on Friendster
    - Mobile campaign
  3. Motorola Integrated Campaign
    - Contest offer at GOQO game portal
    - Online game page
    - Gameplay via Motorola phone
    - Live contest event
    - Triumphant winners at event
  4. Co-branded Sina portal campaigns
    - Nike
    - L’Oreal
    - Johnson & Johnson
  5. Additional portals
    - Sohu
    - China.com
    - Tom.com