MarketingSherpa.com Creative Samples Library

BusinessSummaries.com's Multivariate Test - Before & After

Note: This sample is from the MarketingSherpa article:
Case Study: Multivariate Test Lifts Sub Site’s Revenue 697% - Before & After

  1. Old version of subscription offer page, used as the control
  2. Some variables tested
    - Banner old
    - Banner new
    - Entry pop-up old
    - Entry pop-up new
  3. Winning version of subscription offer page