Creative Samples Library
BusinessSummaries.com's Multivariate Test - Before & After
Note: This sample is from the MarketingSherpa article:
Case Study: Multivariate Test Lifts Sub Site’s Revenue 697% - Before & After
Old version of subscription offer page, used as the control
Some variables tested
- Banner old
- Banner new
- Entry pop-up old
- Entry pop-up new
Winning version of subscription offer page