Creative Samples Library AICPA's Newsletter Ad Analysis Note: This sample is from the MarketingSherpa article: New Data: How to Maximize Impact of Email Newsletter Ads - 4 Takeaways on Ad Recall, Forwards & More Average recall after initial exposure to ads Shelf life of banner ads in newsletters AICPA CPA Insider - Newsletter - Analysis of advertising Examples of high-recall ads Examples of ads that had high scores in terms of being "saved for future reference"