Creative Samples Library
Citrix Online Landing Page Tests:
Note: This sample is from the MarketingSherpa article:
Case Study: Landing Page Test Results - How to Get Consumers to Register as Phone Sales Leads Online
Original home page (clicks first went there)
Using the registration page as a landing page
First try at a purpose-built landing page
Fine-tuning the basic landing page
- Tweaked version
- Sample of copy tests
Testing major variations
- Ask for credit card in first step
- Two-column design
- Registration form on top
- "Lite" design with almost no copy
- Heavy copy intro page
- 1-2-3 Step version
- Flash version
- Co-branded version landing page
- Search traffic version featuring keyword in headline
Current landing page control