Creative Samples Library

Cetaphil Skin Care Club:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Ultra-Segment Your List to Increase Response Rates, Lifetime Value, and Offline Sales

  1. Four targeted versions (out of hundreds) of the May 2004 newsletter issue
    - Version a
    - Version b
    - Version c
    - Version d
  2. Sample coupon suitable for retail redemption