Creative Samples Library Post-Super Bowl Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Boost Your Super Bowl Ad ROI With a Clever Experiential-Plus-Microsite Campaign

  1. Super Bowl ad shots
  2. Photos of Experiential tour on location
  3. Explanatory T-shirt worn by roaming booth staffers
  4. Microsite home
  5. Sweeps entry form on site
  6. Alexa chart showing post-Super Bowl site traffic leap
  7. Postcards handed out to attendees
    - office gossiper
    - the troublemaker
  8. Posters hung in town prior to event