Creative Samples Library
CareerBuilder.com Post-Super Bowl Campaign:
Note: This sample is from the MarketingSherpa article:
Case Study: How to Boost Your Super Bowl Ad ROI With a Clever Experiential-Plus-Microsite Campaign
Super Bowl ad shots
Photos of Experiential tour on location
Explanatory T-shirt worn by roaming booth staffers
Microsite home
Sweeps entry form on site
Alexa chart showing post-Super Bowl site traffic leap
Postcards handed out to attendees
- office gossiper
- the troublemaker
Posters hung in town prior to event