MarketingSherpa.com Creative Samples Library

CafePress.com Cart Revamp:

Note: This sample is from the MarketingSherpa article:
Case Study: How CafePress.com Lowered Its Shopping Cart Abandonment Rate Dramatically

  1. Old cart
    - step one
    - step two
    - step three
    - step four
    - step five
  2. New, revised, checkout process
    - step one
    - step two
    - step three
    - step four
    - step five
  3. Viral share coupons with a friend
    - sample of email offer sent to the friend
    - sample of the email confirmation sent to original buyer