Creative Samples Library

Boston Symphony Orchestra Campaigns:

Note: This sample is from the MarketingSherpa article:
Case Study: How the Boston Symphony Orchestra Mixes DM, Radio, Taxi-Tops, Web Ads, & Email to Sell More Tickets

  1. Printed "Snail" Postal mail campaign leading to Web site
  2. Email Offers:
    - Tanglewood tickets
    - Holiday Pops offer
    - Schubert "last minute" offer
    - Steinway special
    - Mozart & Mahler tickets
    - Repartee subscriptions
  3. Intellimercial samples:
    - Memorial Day
    - Online Conservatory
  4. Skyscraper banner ad
  5. Taxi cab "Topper" LCD panels
  6. Sponsorship as seen on