Creative Samples Library
Boston Symphony Orchestra Campaigns:
Note: This sample is from the MarketingSherpa article:
Case Study: How the Boston Symphony Orchestra Mixes DM, Radio, Taxi-Tops, Web Ads, & Email to Sell More Tickets
Printed "Snail" Postal mail campaign leading to Web site
Email Offers:
- Tanglewood tickets
- Holiday Pops offer
- Schubert "last minute" offer
- Steinway special
- Mozart & Mahler tickets
- Repartee subscriptions
Intellimercial samples:
- Memorial Day
- Online Conservatory
Skyscraper banner ad
Taxi cab "Topper" LCD panels
Sponsorship as seen on Boston.com