Creative Samples Library B&K's SEO campaign: Note: This sample is from the MarketingSherpa article: Case Study: How to Use Search Engines to Market Engineering Equipment (Without Paying a Cent to Google) Results for "Fluke Function Generators" on Google B&K's search landing page for the term Factoids page for individual part Lead gen form created by clicking on "Where to buy" button that sends the customer directly to a distributor with parts in stock