MarketingSherpa.com Creative Samples Library

Avaya's Web Metrics Project:

Note: This sample is from the MarketingSherpa article:
Case Study: How Can You Turn Web Site Metrics Data Into Truly Useful Info? Avaya Tests Floating Feedback Link

  1. Chart showing levels of metrics and what each measures, from operations to user intent
  2. Chart showing how metrics are used to improve marketing programs
  3. Home page with feedback button
  4. Basic feedback box
  5. Extended feedback box