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MECLABS is a science lab that uses real-world research to help business leaders get better use out of sales and marketing technology and resources, including Internet marketing, website optimization, and lead generation and nurturing. We have been involved in direct research partnerships with companies throughout Europe and North America since 2001.

MECLABS deploys a rigorous Methodology to conduct research. This research is compiled from:

  • More than 10 years of research partnership with our clients
  • 1,300 experiments
  • Over 1 billion emails
  • 10,000 landing pages tested
  • 5 million telephone calls
  • 500,000 decision maker conversations

Insights from our work are then codified within our Primary Research groups. Much of this information is published for free via our web sites, newsletters, blogs, and web clinics. In aggregate, our research is made available in more than 100 conferences, and through over 974 case studies, 753 articles and 180 research briefs.

You’ve probably seen our research in action and never even realized it. In addition to the direct impact our Conversion Group has had on the way Internet marketing is done, our Training Group has educated marketers from countries such as the United States, Canada, Israel, the Netherlands, Singapore, Thailand, Portugal, Australia, New Zealand, the UK, United Arab Emirates, Belgium, and France.

We’ve influenced the Internet marketing industry in many other ways as well:

  • MECLABS was the first Internet-based research lab to conduct rigorous experiments across multiple industries to objectively identify what really works in marketing.
  • The group’s findings have been quoted in more than 13,000 sources ranging from the Economist to the Harvard Business School.