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Special Live Test Clinic: The MECLABS team reveals the results of LifeWay’s email copy test

Flint McGlaughlin and Jon Powell, MECLABS Institute



During MarketingSherpa Email Summit 2015, the MECLABS Institute team challenged the MarketingSherpa audience during live optimization to create a new email page for LifeWay, a publishing company.

Based on the feedback from the audience, a new email was designed, and LifeWay and MECLABS partnered to test the impact.

In this special one-hour webinar, sponsored by Mintel, Flint McGlaughlin, Managing Director and CEO, and Jon Powell, Senior Manager of Research and Strategy, both of MECLABS, reveal the results of the test and perform live optimization on attendees’ emails. Watch this video replay for ideas on how you can improve your own email marketing campaigns.

You will learn:
  • The results of the LifeWay test

  • Collaboration is good, but not all feedback is necessarily helpful

  • The value of ooking at feedback through the lens of a framework before implementation

  • The importance of analyzing your hypotheses and trying them through a robust design of experiments

Download the slides to this presentation

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