Top Tactics to Improve Email Relevancy and Deliverability
Sergion Balegno, MECLABS; Jeffrey Rice, MECLABS; Tom Sather, Return Path
Watch this webinar replay featuring Sergio Balegno, Director of Research, MECLABS, Jeffrey Rice, Research Analyst, MECLABS, and Tom Sather, Director Professional Services, Return Path, as they discussed the top tactics to improve email relevancy and deliverability.
Trends in email deliverability revealed some good and bad news for marketers. Improvements in deliverability were offset by continued challenges, including a rise in soft bounces due to more aggressive spam filters.
In this webinar, you will learn:
Top challenges facing email marketers
Relevancy and deliverability — how they go hand-in-hand
How marketers improved deliverability using relevancy as a catalyst
What you can do now to improve email success metrics
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