2011 Top B2B Marketing Practices: From lead generation to marketing automation
Jen Doyle, MECLABS, and Matt West, Genius.com
Watch this MarketingSherpa webinar replay, featuring Jen Doyle, Senior Research Analyst, MECLABS, and Matt West, Director of Marketing, Genius.com, as they discussed the top B2B marketing practices in 2011.
They explained the trends in B2B marketing with the top challenges and statistics, and the top five B2B marketing practices, including:
Know your marketing mix
Close the loop with sound marketing analytics
Align with your sales team
Identify your sales and marketing funnel
Automate your lead management practices
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