Damien Coullon, Senior Product Manager, and Stephen Hiller, Lead Web Developer, both of LinkedIn
All of these five rights added up to creating value for the user, according to Hiller.
"Each one is figured out independently for each user … but each come together to create a magical experience for the user," he said.
To implement your own five rights, Coullon and Hiller advised that marketers segment dynamically, start simple, experiment cross-channel and change the way they evaluate their program.
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