MarketingSherpa Video Archive
5 Social Media Career Killers Panel
Daniel Burstein, MECLABS; Eddie Smith, Topsy Labs; Nichole Kelly, SME Digital; Chris Baggott, Compendium
Watch this panel of social media professionals exchange ideas and tips on how you can not only survive, but thrive in your social media campaigns with smart multichannel integration and using the right content in this B2B Summit 2012 video replay.
"Just take off your marketing hat a little bit and try to be human," advised Nichole Kelly, President, SME Digital, on social media authenticity, a noticeable struggle for brand marketers, according to the panel.
Watch our experts discuss five common social media mistakes, ultimately deemed "career killers," including:
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- Thinking your CFO is your nemesis
- Having single-use content
- Creating content that is not authentic
- Treating social media as "special"
- Not soliciting outside content
Related ResourcesLead Gen Summit 2013, September 30 — October 3, 2013, in San FranciscoB2B Social Media Marketing: 5 career killers and how to overcome themSocial Media Marketing: Travel company uses Facebook as a tool for generating testimonials Social Media How-to: 3 ideas for building engaging visual social media