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Research > Research Detail

Social Media Marketing and PR Benchmark Guide 2009 - Executive Summary

Pub Date:Sep 02, 2009
Research Org:MarketingSherpa
Research Type: Sherpa Exclusive
Study or White Paper
Cost:
Pages:
Summary:This benchmark guide examines the best practices of social marketing, especially as it related to public relations.

Methodology:Data for our Benchmark reports and How-to Guides is gathered from:
- 237,000 readers surveyed
- Exclusive marketplace surveys
- Eyetracking lab tests
- Research partnerships w/ dozens of vendors
- 850+ exclusive Case Studies

Key Findings: "Advertising on blogs or social networks" was rated the most accurately measured (32%), and was also rated the least effective (16%).

More than 90% of companies believe that social media is the most effective in accomplishing brand building goal, followed closely by goals for attracting website visitors.
URL:Click here to visit the source of this study


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