|Pub Date:||Sep 02, 2009|
Study or White Paper
|Summary:||This benchmark guide examines the best practices of social marketing, especially as it related to public relations.|
|Methodology:||Data for our Benchmark reports and How-to Guides is gathered from:
- 237,000 readers surveyed
- Exclusive marketplace surveys
- Eyetracking lab tests
- Research partnerships w/ dozens of vendors
- 850+ exclusive Case Studies
|Key Findings:||"Advertising on blogs or social networks" was rated the most accurately measured (32%), and was also rated the least effective (16%).
More than 90% of companies believe that social media is the most effective in accomplishing brand building goal, followed closely by goals for attracting website visitors.
|URL:||Click here to visit the source of this study|
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