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Research > Research Detail

How to Design Your Newsletters - 5 New Action Charts - MarketingSherpa Exclusive

Pub Date:Jan 30, 2008
Research Org:NextStage Evolution
Research Type: Sherpa Exclusive
Data in Article
Cost:MarketingSherpa Membership Required
Pages:
Summary:This study examines how to design a newsletter to get the subscribers attention, how the presentation of a newsletter can affect time to action, and other ways design can change the effectiveness of email newsletters.

Methodology:This was an 18-month study on more than 1400 newsletter marketers.

Key Findings: The Information Portal -- where people read your messages -- has the biggest impact (36.7%) on whether they take the action you desire.

Without question, fewer action items bring better results. One-action emails received 55.9% clickthroughs, soundly beating two-action emails, while newsletters with three, four or five action items were all under 5%.
URL:Click here to visit the source of this study


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