|Pub Date:||Jan 30, 2008|
|Research Org:||NextStage Evolution|
Data in Article
|Cost:||MarketingSherpa Membership Required|
|Summary:||This study examines how to design a newsletter to get the subscribers attention, how the presentation of a newsletter can affect time to action, and other ways design can change the effectiveness of email newsletters.|
|Methodology:||This was an 18-month study on more than 1400 newsletter marketers.|
|Key Findings:||The Information Portal -- where people read your messages -- has the biggest impact (36.7%) on whether they take the action you desire.
Without question, fewer action items bring better results. One-action emails received 55.9% clickthroughs, soundly beating two-action emails, while newsletters with three, four or five action items were all under 5%.
|URL:||Click here to visit the source of this study|
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