Between cloud solutions, tools that allow B2B marketers to conduct behavioral analysis, and data hygiene, the marketing database and the CRM are interesting topics right now for B2B marketers. There is a wide range of tools and solutions for marketers to use to enhance the database and how it's used by both Sales and Marketing.
We talked to three industry experts who outlined six topics related to the B2B marketing database that marketers should be thinking about in 2011. Read about data hygiene, the trending topics of social media and mobile computing, how both affect the B2B database and more. continue...