The topic of Marketing and Sales alignment interests almost every marketer. When these departments are in harmony, the entire complex sales funnel becomes a much more manageable process from lead generation to closed deal.
This how-to article offers eight tactics employed by the marketing team at Carousel Industries, a communications technology firm, that have led to not only a closer alignment with Sales, but also a more transparent relationship across the entire enterprise.
Kelly Harman, Vice President Marketing, Carousel Industries, will present these tactics at the upcoming MarketingSherpa B2B Summit 2012, August 27-30, in Orlando. continue...