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Interview(s) relating to Marketing Careers


First Look at “Flip the Funnel” -- Joseph Jaffe’s 5 Retention-Centric Strategies to Lift Sales

Summary: The traditional marketing funnel is broken, says Joseph Jaffe, marketing consultant and author. Its emphasis on customer acquisition means marketers spend most of their time looking for new customers rather than nurturing the ones they already have.

Changing this marketing paradigm is the call-to-arms of Jaffe’s latest marketing book, “Flip the Funnel,” which officially launched with a keynote presentation at MarketingSherpa’s Email Summit in Miami last week. We sat down with him for an interview following his speech to learn more, and to outline five key strategies for changing your company’s marketing focus. continue...
Posted: Jan 26, 2010

Six Scientifically Proven Ways to Succeed in Office Politics

Summary: Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer and an office politician.

We talked to a renowned expert on the science of influence and pulled excerpts from two of his books to demonstrate ways to make people say “yes” to your messaging and management. Includes links to scientific studies and takeaways to use at work or at home. continue...
Posted: Oct 14, 2008

10 Things You Should Know About Improving Your Agency's Relationship - Tips & Horror Stories

Summary: When you outsource marketing to an agency, you expect them to handle most of the work. But that doesn’t let you off the hook in your marketing. Far from it.

You remain a key partner with the agency, which means you have to be a great communicator … and that takes effort. See what the head of one marketing agency says they need from their clients to work effectively. Plus, tips on how to help your marketing by helping your agency. continue...
Posted: Dec 11, 2007

How to Get a Bigger Interactive Budget Approved by Management - Test Results & Tips From ConAgra

Summary: Targeted email and Web site tests that got great ROI helped earn a bigger interactive budget for a large CPG firm’s marketing team.

In one test, they increased product conversions 34.25%. Includes four tips that will help you the next time you need to persuade company execs to increase your interactive marketing budget. continue...
Posted: Oct 09, 2007

Best Buy's Chief Marketing Officer Michael Linton Discusses What He Looks for in Marketing Hires

Summary: Want to work for Best Buy? Turns out they prefer marketing exec candidates with a variety of experiences -- outside of just plain vanilla retail. After all, Linton himself came from P&G and the insurance industry. Learn more about the man and his marketing philosophy here: continue...
Posted: Oct 13, 2004

CMO Interview: Success In and Beyond the Consumer Packaged Goods World

Summary: Are you working for a Fortune 500, but secretly yearn to be Chief Marketing Officer for an exciting, entrepreneurial company some day? In our exclusive interview, former Kraft and Dannon marketer Yosi Heber talks about how he did it, and shares tips for your career transition. continue...
Posted: Jun 16, 2004

Career Advice from Ernst & Young Chief Marketing Officer Jim Speros

Summary: No summary available. continue...
Posted: Mar 17, 2004

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