Close
Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:

Case Study(s) relating to Marketing In Regions Outside The Usa, Uk And Canada

Case Study #CS23667:

Personalized, Permission-based Banners Get 4-11% Click Rates for Only $20 CPM

Summary: Are you fed up with trying to reach customers and best prospects through permission-based email? Now there's a new game in town -- permission-based banners.

That's right. You ask folks for permission to promote to them via personalized banners they'll see as they surf the Web on sites such as NYTimes.com. The cost is only $20cpm (cost per thousand) to run the personalized banners, and they can be as targeted as you like -- with personal name, even by zip code.

This week Audio Book Club and Orbitz are among the first US marketers to test the new tech. However, tests have already been going on in Israel for the past year. So, we bugged Israeli marketers for creative samples and results data for you....

Here's our exclusive Case Study: continue...
Posted: Jun 29, 2004
Case Study #CS21381:

Payment Please: Using Fax Advertising to Drive New Small Biz Customers to a Web Site

Summary: No summary available. continue...
Posted: Jun 14, 2000

Showing page 1 of 1 pages