With an abundance of available marketing automation vendors, there is likely an automation solution that fits into your budget, marketing needs, and existing software (such as CRM).
This case study covers a global ERP software company that employed a marketing automation system which no longer fit its business needs. Learn the process the company used to evaluate 15 marketing automation vendors -- from assembling a team, selecting a new automation solution, and then implementing the software.
Also, see how this company increased deliverability from 81% to 99.6%, and open rate from 11% to 18%, while reducing unqualified leads by 341%. continue...