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Landing Page Handbook Creative Samples

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Landing Page Handbook
  1. Sample I.1: MarketingSherpa's "Mistakes" Landing Page
  2. Sample 2.8: MarketingSherpa Store Landing Page Before
  3. Sample 2.9: MarketingSherpa Store Landing Page After
  4. Sample 2.10: Sun Microsystems' Original Homepage
  5. Sample 2.11: Sun Microsystems' Homepage With Fewer Columns
  6. Sample 2.12: CareerBuilder Horizontal-Style Response Options (Test Loser)
  7. Sample 2.13: CareerBuilder Vertical List-Style Response Options (Test Winner)
  8. Sample 2.22: The Sales Board Skills Assessment Test
  9. Sample 2.23: Sales Lead Dogs Landing Page
  10. Sample 2.30: Kelley Blue Book Trust-Building Tagline
  11. Sample 2.32: Vistaprint
  12. Sample 2.34: Six Degrees Network for Good Video Testimonial
  13. Sample 2.35: Flowers Fast Landing Page With Animated Character
  14. Sample 2.38: ClearInk Landing Pages With Loading Video, and Completely Loaded
  15. Sample 2.39: Math Made Easy Landing Page
  16. Sample 2.40: Kevis Marketing Live Chat Request Window Opened on Homepage
  17. Sample 2.43: Insurance.com Landing Page With Submission Box
  18. Sample 2.44: Autobytel.com Landing Page With Progress Bar
  19. Sample 2.45: Classmates.com Interactive Homepage
  20. Sample 2.46: The South Beach Diet.com Interactive Homepage
  21. Sample 2.47: HouseValues.com Interactive Homepage
  22. Sample 2.48: Matchmaker.com Interactive Homepage
  23. Sample 2.49: ProfNet.org Interactive Landing Page
  24. Sample 2.50: iunctura Interactive Landing Page
  25. Sample 2.51: Frederick's of Hollywood Interactive Landing Page
  26. Sample 2.52: Frederick's of Hollywood Interactive Landing Page, Step Two
  27. Sample 2.53: Source Technologies' Request Info Form, Before & After
  28. Sample 2.57: Tucson Real Estate Landing Page
  29. Sample 2.58: Infoblox's Registration Form
  30. Sample 2.60: JumpBox's Original Landing Page
  31. Sample 2.61: JumpBox's Winning Landing Page
  32. Chart 2.63: Analysis of Gobbledygook in Press Releases
  33. Sample 2.65: Long-Copy Opt-In Form
  34. Sample 2.66: Email Campaign
  35. Sample 2.67: Skype's Control Page (Test Loser)
  36. Sample 2.68: Skype's Micro-Short Copy Page (Test Winner)
  37. Sample 2.69: Leo Schachter Homepage Targeting 7 Personas
  38. Sample 2.70: VistaPrint discount pop-up
  39. Sample 2.71: Anritsu Thank You Landing Page
  40. Sample 2.72: MarketingSherpa's Thank You Landing Page
  41. Sample 2.73: WebWord.com Newsletter Thank You Page
  42. Sample 3.1: Kayak SEM Marketing Campaign Landing Page
  43. Sample 3.2: Musician Friend Landing Page Matches Keyword
  44. Sample 3.3: Car Toys SEM Landing Page
  45. Sample 3.5: Petco SEM Landing Page With Reviews
  46. Sample 3.6: Macys SEM Landing Page for Calvin Klein Shoes
  47. Sample 3.8: Mysis EMR SEO Microsite Options Page
  48. Sample 3.9: ABEBooks Landing Page With Opt-in Offers
  49. Sample 3.10: Claire Burke SEM Landing Page With Request Form
  50. Sample 3.11: CBS Deep Click Landing Pages
  51. Sample 3.12: BLR SEO Landing Page Styles, Old & New
  52. Sample 3.13: Symmetricomm Press Release and Matching Landing Page
  53. Sample 3.14: Zacks Postcard-Style Email Campaign Landing Page
  54. Sample 3.15: Kiyonna "Denim" Email Broadcast & Matching Homepage
  55. Sample 3.16: Kiyonna "Denim" Email Broadcast Landing Page
  56. Sample 3.17: MarketingSherpa Product Pages, 2 Versions
  57. Sample 3.18: SmartBrief Newsletter Page With Hotlinks
  58. Sample 3.19: Olympus Email Newsletter Landing Page with Question Form
  59. Sample 3.20: ServiceWare Outside Email List Landing Page
  60. Sample 3.22: Tektronix Interactive Landing Page Replacement
  61. Sample 3.24: Questia Control Email Opt-in Landing Page
  62. Sample 3.25: Questia Winning Email Opt-in Landing Page
  63. Sample 3.27: SEM Campaign Landing Page for the Term "Ethernet"
  64. Sample 3.28: IBM Chinese Email Landing Page
  65. Sample 3.30: Webinar Registration Landing Pages, Old & New
  66. Sample 3.31: Long Copy White Paper Landing Page
  67. Sample 3.32: Third Party MarketingSherpa PDF Download White Paper
  68. Sample 3.34: Plagiarism Today Blog With Hotlink
  69. Sample 3.35: List of Free Applications to Attach to Blog
  70. Sample 3.36: Podcast Download Landing Page
  71. Sample 3.38: Netflix Direct Response TV Landing Page
  72. Sample 3.39: Finishing Touch Direct Response TV Landing Page
  73. Sample 3.40: Nivea for Men Banner Ad With Matching Landing Page
  74. Sample 3.41: Secrets of Success Traditional, Mobile User Homepages
  75. Chart 4.8: Landing Page Test Daily Conversion Rate
  76. Sample 4.12: 21st Century Insurance Test Using Multivariate Technology, Winner & Loser
  77. Sample 4.13: Shutterfly Test Using Optimost Multivariate Technology, Winner & Loser
  78. Sample 4.19: Creative Samples From 10 Landing Page Tests
    Test: Neon Colorspray: Choose Clicks 4.55% 2nd Page Conversions 1.65%
    Test: 3-Column Graphics Error: Choose Clicks 3.31% 2nd Page Conversions 1.65%
    Test: Will Critchlow Checklist **Runner Up**: Choose Clicks 12.76% 2nd Page Conversions 2.41%
    Test: Greenglebot: Choose Clicks 6.41% 2nd Page Conversions 2.14%
    Test: Big Reasons: Choose Clicks 4.12% 2nd Page Conversions 1.65%
    Test: Blue Dots: Choose Clicks 1.65% 2nd Page Conversions 1.23%
    Test: Plain and Simple: Choose Clicks 8.14% 2nd Page Conversions 1.83%
    Test: Authority: Choose Clicks 2.07% 2nd Page Conversions 0.83%
    Test: Scroll Forever ** Winner!**: Choose Clicks 9.08% 2nd Page Conversions 2.55%
    Test: Original (Control): Choose Clicks 5.59% 2nd Page Conversions 2.05%
  79. Sample 5.1: MarketingSherpa Registration Landing Page


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