20 years of research distilled into a repeatable methodology and approach to guide your marketing
It is an uphill climb to move prospects from channel marketing campaigns to converting on your site while also conveying the value of your product and company. Marketers are moving quickly to launch new campaigns, and that can often lead to disjointed messaging and a lack of clarity across the entire funnel and customer experience of your brand.
Three of MECLABS Institute’s 10 patented heuristics are examined in this step-by-step guide to assessing and improving your ads, emails and website funnels. Developed and tested through the MECLABS Research Partnership model, this repeatable methodology supports key customer discoveries and drives significant conversion rate increases for many emerging and Fortune 50 marketing teams.
This 22-page guide will not only give you the tactical tools and detailed examples to optimize your campaigns, but also provide a process and deeper way of thinking to support your experimentation and discovery of what truly works (and does not work) for your prospects.
You’ll get both deeper insights and tips for applying:
Email Messaging Heuristic
Conversion Sequence Heuristic
Optimization Process Overview
To get The MECLABS Guide to Conversion Optimization 101, simply fill out the form below, and we’ll send you an email with a link to instantly download your copy.
About MECLABS Institute
The journalism produced by the MarketingSherpa editorial team is powered by the research developed by its parent organization, MECLABS Institute.
For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.
There are three ways you can leverage MECLABS research: