Email Summit 2015

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Get access to 14 full sessions from Email Summit 2015

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At Email Summit 2015, your high-performing peers came together to share what worked (and didn't) in their award-winning campaigns. Now, we are pleased to offer free access to video replays of sessions that will teach you:

  • How a leading B2B plumbing and building supplier combined email, content marketing and trade shows to produce over $10 million in online revenue
  • The 5 critical questions every value proposition must answer and how to work the answers into your email campaigns
  • How a leading exercise equipment company combined email automation, segmentation and content marketing to achieve a 74% increase in new leads

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Top sessions and insights from Email Summit 2015

Humanizing Email In this session, featured speaker Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will reveal four fundamental principles that guide effective communication, and he will also provide examples of how these principles can be used to transform your entire email program.
Humanizing Email
Engagement through Personalized Content In this session, Diana Primeau, Director of Member Services, CNET, speaks on the importance of engaging new users right away with interesting and relevant content so they stay connected with your brand for the long term. Listen as she walks you through how the technology and electronics media website developed a welcome and nurturing email series to draw in new subscribers and also retain them.
Engagement through
Personalized Content
Delivering Value In this session, Damien Coullon, Senior Product Manager and Stephen Hiller, Lead Web Developer, both of LinkedIn, explain how their team manages the preferences and interests of users for an email database with more than 332 million members. See how the social media giant's email team was able to increase total clicks, reduce send volume and unsubscribe rates and provide more value to its members.
Delivering Value
Best B2B Email Campaign In this session, Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, will share the customer journey through two personas as consumers received targeted content and offers while moving through the funnel of the largest plumbing wholesaler in North America.
Best B2B Email Campaign
5 Critical Questions your Value Prop Must Answer In this session, Value Prop Interactive's Founder and CEO, Jose Palomino, will guide you through the five critical path decision points that every buyer must process before becoming a confident buyer of your product or service, while connecting the dots for how to leverage these concerns into more compelling content and campaigns.
5 Critical Questions Your
Value Prop Must Answer
Going Beyond List-based Email Marketing In this session, Stephen Bruner, Marketing Manager, Vertical Markets, Precor, shares how he and his marketing team were able to consolidate their tools and data to implement automation into their email program and achieve a 74% increase in new leads through their revamped nurture process.
Going Beyond List-based
Email Marketing
Re-engagement in Omnichannel Strategy Learn how to drive more visitors to your content and re-engage those who have already visited through various digital channels. Dun & Bradstreet's digital marketing team explains how they integrated email into their omnichannel marketing strategy as part of their strategy to increase re-engagement.
Re-engagement in
Omnichannel Strategy
Best B2C Email Campaign Implementing basic segmentation to personalize the experience for subscribers is a great beginning to achieving relevancy. Finish Line, a top athletic footwear and apparel retailer, was off to a promising start, and the marketing team aimed to turn that small win into a victory.
Best B2C Email Campaign
Live Email Optimization In this session, watch Flint, along with MECLABS' research analysts, providing real-time feedback on audience-submitted emails. This session was designed to help attendees apply everything they've learned and determine what to work on upon their return to the office.
Live Email Optimization
Readers' Choice Award Winner In this session, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, reveals how her team was able to overcome data challenges and effectively segment their audience and improve the customer email experience by providing dynamic, relevant content.
Readers' Choice Award Winner
Identifying and Validating Consumer Segmentation In this session, Jeff Koleba, Vice President, Marketing and Programming, and Kate Ellis, Marketing Analyst, both of The Kentucky Derby, discuss how they put concrete data behind email newsletter content choices and began segmenting by sending compelling content directly to the customers who wanted it most.
Identifying and Validating
Consumer Segmentation
Quick Tips: Technology Selection Selecting a technology provider is an integral part of how your marketing department functions. How do you insure you're getting the best value and return on your investment? In this fast-paced session, five experts will address the pain points in the technology selection process and how you can overcome them in six minutes or less.
Quick Tips:
Technology selection
Quick Tips: Elements of Email Every email marketing campaign offers a unique range of pervasive challenges to overcome through its journey from concept to delivery. In this fast-paced session, five experts will walk you through some of the biggest challenges faced in email marketing today. Whether you're a seasoned pro or new to email, each speaker will share actionable takeaways you can use to improve your email campaigns.
Quick Tips:
Elements of email
Hands-on Live Test Lab In this hands-on session, learn how to use email to conduct behavioral research on your customers by working through a real-life example taking place over 24 hours. Tessa Srebro, Lead Generation and Marketing Associate, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch, will walk you through a real-life example and reveal the results of an email to their own audience.
Hands-on Live Test Lab
Think Like a Freak The third installment of the highly-successful series and another New York Times bestseller, Think Like A Freak is Steven D. Levitt and Stephen J. Dubner's latest — and most revolutionary — book. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally — to think, that is, like a Freak.
Think Like a Freak
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