What businesses should know about content marketing and how to make sure success goals are aligned with content strategy

Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Heather Taylor, Director of Content Strategy for North America, The Economist, at the MarketingSherpa Media Center at &THEN to discuss how brand marketers can create engaging business content.

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B2B External Communications

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IBM

Mobile Engagement

John Costello,

Dunkin' Brands, Inc

Connection Through Content Marketing

Mel Robbins,

best-selling author

New Product Campaigns

Steven Caunce,

Fuji Xerox

Defining Company Culture

Jenny Harding,

WeddingWire

Nostalgic Direct Mail Campaigns

Aaron Dun & Richard Delahaye,

Intronis

Marketing to Millennials

Anne Gherini,

StumbleUpon

Effective Content Marketing

Heather Taylor,

The Economist

Engage Different Demographics on Mobile

David Berkowitz,

MRY

Email Personalization

Jon Powell,

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Authentic Conversations

Dr. Lauri Baker,

Kansas State

Brand Trust and Personalization

Thorin McGee,

Target Marketing Magazine

Grow Into Digital Marketing

Peter Stringer,

Boston Celtics

Big Data Segmentation

Ginger Conlon,

Direct Marketing News

Omni-Channel Marketing

Adam Messano,

Advance Auto Parts

Pursuing Your Passions

Amy Radin,

The Daily Innovator

Privacy and Data-Driven Marketing

Rachel Nyswander Thomas,

Data-Driven Marketing Institute

Engagement and Personalization

Gates, Kinneman and Roman,

Mass Mutual, Gilt and ERDM