How to stay within the lines of privacy with data-driven marketing

Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, sat down with Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at the MarketingSherpa Media Center at DMA &THEN 2015 about data-driven marketing and how to use it strategically to gain consumer trust.

Newest Videos

B2B External Communications
Jon Iwata,  
Mobile Engagement
John Costello,  
Dunkin' Brands, Inc
Connection Through Content Marketing
Mel Robbins,  
best-selling author
New Product Campaigns
Steven Caunce,  
Fuji Xerox
Defining Company Culture
Jenny Harding,  
Nostalgic Direct Mail Campaigns
Aaron Dun & Richard Delahaye,  
Marketing to Millennials
Anne Gherini,  
Effective Content Marketing
Heather Taylor,  
The Economist
Engage Different Demographics on Mobile
David Berkowitz,  
Email Personalization
Jon Powell,  
MECLABS Institute
Authentic Conversations
Dr. Lauri Baker,  
Kansas State
Brand Trust and Personalization
Thorin McGee,  
Target Marketing Magazine
Grow Into Digital Marketing
Peter Stringer,  
Boston Celtics
Big Data Segmentation
Ginger Conlon,  
Direct Marketing News
Omni-Channel Marketing
Adam Messano,  
Advance Auto Parts
Pursuing Your Passions
Amy Radin,  
The Daily Innovator
Privacy and Data-Driven Marketing
Rachel Nyswander Thomas,  
Data-Driven Marketing Institute
Engagement and Personalization
Gates, Kinneman and Roman,  
Mass Mutual, Gilt and ERDM