B2B External Communications: How IBM conveys value, spotlights innovation and utilizes social media

In this interview from the MarketingSherpa Media Center at &THEN 2015, Jon Iwata sat down with Daniel Burstein, Director of Editorial Content, MarketingSherpa, to discuss how B2B companies can have a voice in a consumer world.

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B2B External Communications

Jon Iwata,

IBM

Mobile Engagement

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Connection Through Content Marketing

Mel Robbins,

best-selling author

New Product Campaigns

Steven Caunce,

Fuji Xerox

Defining Company Culture

Jenny Harding,

WeddingWire

Nostalgic Direct Mail Campaigns

Aaron Dun & Richard Delahaye,

Intronis

Marketing to Millennials

Anne Gherini,

StumbleUpon

Effective Content Marketing

Heather Taylor,

The Economist

Engage Different Demographics on Mobile

David Berkowitz,

MRY

Email Personalization

Jon Powell,

MECLABS Institute

Authentic Conversations

Dr. Lauri Baker,

Kansas State

Brand Trust and Personalization

Thorin McGee,

Target Marketing Magazine

Grow Into Digital Marketing

Peter Stringer,

Boston Celtics

Big Data Segmentation

Ginger Conlon,

Direct Marketing News

Omni-Channel Marketing

Adam Messano,

Advance Auto Parts

Pursuing Your Passions

Amy Radin,

The Daily Innovator

Privacy and Data-Driven Marketing

Rachel Nyswander Thomas,

Data-Driven Marketing Institute

Engagement and Personalization

Gates, Kinneman and Roman,

Mass Mutual, Gilt and ERDM