July 01, 2009

New Sherpa Research: 2,638 B2B Marketers and Buyers Reveal Lead Gen Strategies That Work

SUMMARY: Lead generation stands at an economic cross road -- between recession and recovery. Find out what B2B marketers, decision makers and influencers said about the tactics that work now.

Download this 16-page PDF excerpt from MarketingSherpa’s 2009-2010 B2B Marketing Benchmark Report.

The report features six charts highlighting new data on:
o Marketers’ outlook on a potential economic recovery
o Social media adoption by B2B marketers
o Buyers’ use of information during a complex purchase process
o Managing the pipeline from lead generation to sales conversion

Click here to download the PDF:


Click here to your personal copy of B2B Benchmark Report 2009/210. http://www.sherpastore.com/B2BMarketingBenchmarkGuide.html

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