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SUMMARY:
Lead generation stands at an economic cross road -- between recession and recovery. Find out what B2B marketers, decision makers and influencers said about the tactics that work now.
Download this 16-page PDF excerpt from MarketingSherpa’s 2009-2010 B2B Marketing Benchmark Report. The report features six charts highlighting new data on: o Marketers’ outlook on a potential economic recovery o Social media adoption by B2B marketers o Buyers’ use of information during a complex purchase process o Managing the pipeline from lead generation to sales conversion |
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