June 02, 2000
Article

Yea/Nay: Lilly.com's Depression Banner Ad

RSS   Free Newsletters  
SUMMARY: No summary available
It’s a real shame when a site runs a terrific, engaging
banner and then doesn’t deliver when you visit the site.
Such is the case with Lilly.com, which ran a great banner
(simple design, good contrast for readability, brief copy
scrolling at the right tempo) on Lycos’ Healthy Woman
section addressing depression.

When you get to Lilly’s site, however, the page features
a woman who looks like she is anxiously fleeing from the
story about depression. To add insult to injury, the
page is laid out like a print brochure and the graphics
are virtually unreadable. There is no interactivity (no
polls or questionnaires) and the site doesn’t even bother
to capture visitor names or answer questions. We say Yea
on the banner -- Nay on the site.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions