SUMMARY: From penguins to pandas to hummingbirds, Google's algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so?
Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its highest SEO rankings ever. Discover how EFC gave its link profile some much needed TLC and successfully implemented a guest posting campaign with industry influencers.