SUMMARY: There are plenty of layers to permeate when it comes to deliverability. In the B2B market, those layers thicken. You bear a bulk of ongoing challenges including a longer sales cycle, complex reputation score hurdles and high employee turnover, resulting in multiple inactive email addresses.
When you read about deliverability overall, most tips and tricks are designed for the B2C marketer. However, in this how-to article, we've tailored tactics specifically for deliverability in the B2B realm.