SUMMARY: Online retailer Limoges Jewelry was experiencing an unusual revenue slump in its email program. In response, the marketing team switched its ESP and implemented a re-permission campaign and welcome email.
"How are we going to try and get a hold of these customers who may not be engaged with our brand anymore? What's the right thing to say to somebody who you know hasn't been paying attention to you in a while to get their attention?," said Jon Ozaksut, E-commerce Marketing Manager, Limoges Jewelry.
See how Limoges Jewelry marketers were able to launch the new series, growing total revenue 51%.
To our valued customer:
We're sorry to say that we haven't heard from you in some time. We understand if you're not in the market for our personalized jewelry anymore, and we are prepared to remove you from our mailing list. You don't have to do anything — we will unsubscribe you automatically. However, if you do wish to continue receiving our best-of-the-web offers and new designs, please click below.
Welcome! You are now signed up to receive Limoges Jewelry emails. As a Welcome Gift we are happy to give you 20% off your next order over $40!