SUMMARY: A single picture can be worth a thousand words of copy. A customer can snap one and send it in seconds, giving you a testimonial, product review and free content thatís easy to share.
This e-retailer collects product photos from customers and uses them to support its website and social media marketing. The images increased conversion rates 13% on product pages and helped attract more than 293,000 Facebook fans. See how the marketing team receives a steady supply of customer photos and makes them sell.