SUMMARY: "Webinars and white papers sent to our nurture lists draw prospects' interest, and open the door for our Sales reps." -Marketer insight on most effective lead generation tactics
You probably know you should have a robust lead nurturing track for prospects below a certain lead score. You also know you should floss every day and eat organic vegetables instead of processed foods. The question is: do you?
To encourage you to invest your time and budget in lead nurturing, we'll look at the ROI difference between organizations engaging in this tactic, and those that don't.
Click here to see a printable version of this chart