SUMMARY: Marketers know shopping cart abandonment emails work. But, what about other types of abandonment? For example, can an email get customers who abandon a product page to return to the site and buy?
This e-commerce site cut checkout abandonment 40% with emails targeted at three types of abandoners. The site sells to businesses and consumers, and this article shows the results of three triggered sends. Read on to discover the most effective send times for Envelopes.com.