SUMMARY: Perhaps more than any other marketing tactic, search engine optimization changes very quickly. After all, marketers are at the whims of decisions by very few, and depending on who you ask, only one company. So, the market can sometimes whipsaw based on a single decision.
To understand how marketers manage this evolving tactic, we asked a very simple question for this MarketingSherpa Chart of the Week.
Click here to see a printable version of this chart