SUMMARY: Over the past 10 years, website optimization has matured from measuring softer metrics, such as brand awareness, to tracking core processes like conversion. More advanced strategists now employ sophisticated tactics, including measuring customer behavior and finding conversion funnel leaks.
We wanted to learn more about the priorities marketers have for their optimization strategies, so we asked them to rate the most popular website optimization goals, based upon their current priorities. See the results in this week’s chart.
Click here to see a larger, printable version of this chart