SUMMARY: We asked 2,735 marketers to tell us about their organization’s measurable ROI in 2011. Survey responses revealed an average of 77% ROI, with the largest number of respondents reporting approximately 100%.
What are the indicators for higher ROI? Our study suggests strategic processes for funnel optimization and a formal method for calculating ROI.
ROI = (Gain from Investment – Cost of Investment) / (Cost of Investment)