SUMMARY: Many companies rent lists and reach prospects who have never heard of them, even if it's not a best practice. The marketers in this article, however, earned great results by shifting gears to focus campaigns only on prospects who had prior contact with the company.
See how two emails and six phone calls generate an average 4-to-1 ROI for this healthcare IT company's lead generation. We include the team's contact schedule and show how the emails prime prospects for conversion.
"Iím following up on an email I sent to your attention earlier today regarding FDB Go-Live Med Orders, a service created by FDB and supported by [major healthcare IT vendor]."
"Looking forward to hearing back from you soon!"